While everybody moved on from a big-ass dish TV on their terrace to a circular pin, DD1 still had faith in its content.īy 2012, Doordarshan reached India’s 153 million homes. I think Malgudi Days is the perfect remedy for these lock down times. No responsibilities, just enjoying life and living each as it comes. Sometimes I wish I could go back to those days and live carefree, just like Swami and his friends. Swami and Friends obviously stands out to me.ĭo any of you remember the episode of a pesky road roller? Beautiful. Narayan ’s genius turned into a magical ‘pitara’. That title track is running in my head as I type this. This brings me to my most favourite Doordarshan show ever – Malgudi Days. Switch from one piece of content to another. I had the power of a remote at my fingertips. English Premier League, Cartoon Network, Star Plus, ZeeCinema, Sony Entertainment, ZeeTV, the list goes on. The fall of DoordarshanĬable television was the next-level entertainment medium at the start of the millennium. I will also share some of my favourite Doordarshan shows that hold dear memories to me.
Will it work? Can DD re-capture the attention of an audience that has far too many choices for entertainment? What can we learn from the rise and fall of this telecommunication giant? Let’s look at Doordarshan’s journey since the start of the millennium, to its recent announcement of re-telecasting its iconic shows. I now use Doordarshan just to check if my TataSky connection is active or not.
But, why did DD1 slowly slip out of my brain’s memory hard disk? Did CableTV have something to do with it? Did the quality of content dip?Īs a millennial, I got immersed in my apps, YouTube, and Netflix.
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